Road Safety at Work: Shift Into Winter Campaign

The Justice Institute of British Columbia (JIBC) Road Safety at Work initiative, Shift Into Winter, is dedicated to raising awareness about winter driving safety for workers and employers. For several years, I’ve partnered with their team to design impactful advertising campaigns that drive engagement and promote safer road practices during the challenging winter months.

A standout feature of this collaboration is the diverse range of media formats we’ve utilized to amplify their message. From digital advertising campaigns to print advertisements, we’ve worked across multiple platforms to ensure their message reaches and resonates with their audience. This multifaceted approach combines the best of both digital and traditional media for maximum impact.

High traffic areas

From digital and static billboards strategically placed in high-traffic areas to back-of-bus advertisements that reach diverse audiences, each piece has been designed to maximize visibility and communicate key safety messages effectively.

On the go users

To further enhance their reach, I’ve created digital ads optimized for iPhones and other mobile devices, ensuring the campaign resonates with on-the-go users. These ads combine clear messaging with eye-catching visuals to encourage quick recognition and action.

Print advertising

Each year, I work closely with JIBC’s Road Safety at Work team to develop cohesive advertising campaigns tailored to their goals. This includes designing visuals that align with their established branding while delivering fresh, engaging content for each new winter season. The campaigns extend across various platforms, including print advertising in magazines, ensuring their message reaches diverse audiences effectively.

Working with Shift Into Winter has been a rewarding experience, allowing me to contribute to a campaign that saves lives by promoting safe driving habits. This collaboration demonstrates my ability to craft adaptable, high-impact designs across multiple platforms, ensuring a consistent message that resonates with audiences in meaningful ways. To learn more about this program visit: RoadSafetyAtWork.ca.

 

Winter Driving Safety